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Print design for years but have never really dug into the psychological nuts and bolts of the craft This book gave me a whole new set of lenses through which to valuate all of my communication work far beyond the Web Applications are obvious in instructional design print And the Miss Ran Away with the Rake etc In addition to its relevance to my own work I am giving this five stars because regardless of whether it is comprehensive or 100% accurate it delivered a heck of a lot of value and food for thought in a very compact 130 page read I wish authors of technical books would write in this compact narrative style While I love to read and learn at the pace I work I just don t have time to wade through 300 page books and in most cases not starting from scratch I don t need superfluous detail That s what references and appendix are for Less is Highly recommendedRead this online on Safari by the way fewer trees were killed in the creation of this review The book contains a good dozen of guidelines on how to createffective and Trickle Down Tyranny: Crushing Obama's Dream of the Socialist States of America engaging web sites What I liked the most from the book though were not the guidelines but the nicexplanation and The Pocket Wife examples of the theory and scientificxperiments behind them The author cites previous research in psychology and behavioral studies you may already know some of these as I did and from this research draws conclusions on what could be done in a web site in order it to have greater influence over the users conscious and subconscious decisions When you know the background the recommendations themselves could sound a little bit naive but because of the cited research you know what the The Color of Our Sky end goal is and how to achieve is your choiceSo this is a really good book on design and I would recommend it strongly Though the purpose of the book is uite interesting I find the content pretty basic and thexamples not very lucidative It is a interestig read for those tryin to get their head started on he subject of psychology applied to design but I would take it all with a grain of salt for the concepts and techiniues are uite sensitive and although they can help you drive a ffective design from a business standpoint it might as well harm the. Cide to buy a product online Register at your Web site Trust the information you provide Neuro Web Design applies the research on motivation decision making and neuroscience to the design of Web sites You will learn the unconscious reasons for people's actions how Obsession emotions affect decisions and how to apply the principles of persuasion to design Web sites thatnc.

Short and very concise It makes the point straight and without redundant wordage For someone like me who had no idea about psychology it was a perfect starter It gets one star short of five though because there s next to nothing about web design in it just Cabaret: A Roman Riddle explaining how peopleuserswould be customers work Not a bad read particularly if you haven t read any psychology books before If you have most of the studies mentioned will be familiar and not a lot is added here Each principle is related back to Web Design but in a simplistic way that hasn t dated well so only the overall message is usefulGive it a skim read if you re looking for fairly scientific approaches to improving website salesengagement More of a book about how to sell people stuff than how to design a website but I guess that s what websites are about mostly these days It was pretty interesting learning about how the 3 parts of the brain pre frontal cortex responsible for reasoning cortex responsible formotion and brain stem responsible for our survival all work together to help us make decisions The primitive brain stem is sometimes uicker and has influence on our decision making than we think Lots of insights here into persuasion I love this kind of Very asy reading material about the fascinating relationship between the different areas of the brain and their reactions to information presented in different ways specially within a website nvironment As both a web designer as well as a lover of psychology I found the parts regarding human behaviour particularly intriguing The book is split up into manageable chunks which makes reading on the go a pleasure and much like social genius Dale Carnegie she thoughtfully summarises ach chapter as well The book would have scored 5 stars All Roads Lead Home except that I didn t care for the unnecessaryvolution plugs Treating theories as provable fact has a danger of casting doubt on the objectivity used with the other information presented Regardless I d recommend this book for anyone that has a good productservice and an attractive website but still has sales challenges I ve been doing aesthetic utilitarian Web graphic message and. While you're reading Neuro Web Design you'll probably find yourself thinking 'I already knew that' a lot But when you're finished you'll discover that your ability to create ffective web sites has mysteriously improved A brilliant idea for a book and very nicely done Steve Krug author of Don't Make Me ThinkA Common Sense Approach to Web UsabilityWhy do people de.

User xperience and the product brand by following deceptive approaches to convert usersThe book is a light reading and can be f Susan s book on psychology applied to web design is asy to read and packed with information Having already read through Stephen P Anderson s Mental Notes card deck which is partly based on this book I was already familiar with many of the concepts presented by Susan There are sufficient citations to give this book credibility This is a decent introduction to persuasive web design If you ve already read anything about persuasive technology any recent pop psychology books or just watch a lot of TED talks there probably won t be a lot that is new hereEach chapter consists of a insights derived from psychology and neuroscience followed by a few uick xamples The The Mephisto Threat (Paul Tallis examples felt a bit sparse at times Since this is marketed as a web design book I felt the book would have been better withxamples and better xplanation of the xamples that are already thereConspicuous by its absence is any discussion of the thics of using some of these techniues but that seem to be the case for many of the book websites and presentations that discuss persuasive technology design I m a little disappointed with this book because i ve read from the same author the book 100 Things Every Designer Needs to Know about People The later was written in 2011 while this one was in 2009 I ve started this one because the author refers to it several times in the other book so i thought this one was better and xpansive in information I was wrongThis may seem unfair but now that i ve read both seems that the one from 2011 is just a better version from this one since there is a lot of repeated text It s like a second Just Cause edition but with another name So if you already read 100 Things Every Designer Needs to Know about People don t lose time reading this one If you are in doubt which one to buy don t buy this one If you ve read this one but didn t read 100 Things Every Designer Needs to Know about People go ahead and read it because it s better but be prepared to skip pages of repeated text and only buy it if you find in on a discounted pric. Ourage users to clickNeuro Web Designmploys neuro marketing concepts which are at the intersection of psychology and user xperience It's scientific yet you'll find it accessible asy to read and asy to understand By applying the concepts and xamples in this book you'll be able to dramatically increase the ffectiveness and conversion rates of your own Web si.

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Susan M. Weinschenk10 on Neuro Web Design What Makes Them Click? Voices That Matter